The Washington Post exposes the story behind the byline
A powerful campaign created by Uncommon captures the relentless behind-the-scenes work underpinning the newspaper’s investigative journalism.
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Credits
View on- Agency Uncommon/New York
- Chief Creative Officer Sam Shepherd
- Executive Creative Director Andrew Hunter
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/New York
- Chief Creative Officer Sam Shepherd
- Executive Creative Director Andrew Hunter
In collaboration with Uncommon Creative Studio, American newspaper The Washington Post has launched this impactful film, titled Relentless, highlighting the extensive unseen work behind its investigative journalism.
At the heart of the campaign is a full physical newspaper, documenting the meticulous work the goes into creating a real Washington Post feature, from the early research phases and interviews to long nights spent reporting, rewriting and factchecking.
The newspaper was distributed to all subscribers and delivered to some of the world's most important organisations, including the White House.
