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Canal+ – Biip - The Big Set

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For more than fifteen years, BETC has been creating zany, beautifully crafted ads for  CANAL+. A partnership that has resulted such epic work as The Closet, The March of The Emperor, The Bear and The Idea

This trilogy continues the tradition of high quality fare with three smartly meta ‘beep’ ads directed by Martin Werner, through Henry. The trio is rounded off today by The Big Set, which announces that CANAL+ subscribers now have access to the entire Netflix catalogue. 

It features a confused Kad Merad (a popular French actor and star of CANAL+ series Republican Gangsters) losing the plot when he finds himself surrounded by décor and actors from Netflix classics – Stranger Things, Orange is the New Black and Casa del Papel – when he thought he was doing a pure CANAL+ ad. 

Canal+ – Biip - The Shoot

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The trio kicked off with The Shoot, which saw Kad trying to get his head round the concept that the channel was evolving into a content platform just like Netflix, while being unable to say the actual trademarked word. Cue plentiful bemused ‘beeping’. 

Canal+ – Biip - The Family Dinner

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The second ad, Family Dinner, saw a similar issue with the younger generation trying to bring the oldsters up to speed, as a teen girl eye-rolled away while her Dad failed to grasp the meaning of the first Canal+ beep ad. Cue frustrated parental profanities leading to more beeps. Les megalolz.

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