The Station Launches The Writer's Room

The Station Launches The Writer’s Room

 

Writer Jason Kravits, founding member of The Writer's Room and co-writer of 'Lords of The Playground.'

As production models for advertising continue to evolve and the need for content past the traditional 30-second spot continues to grow, integrated production company The Station is bringing an innovative, new approach to partnering with agencies and brands to create and produce long format, web and episodic content.  Collaborating with Matt Servitto (The Sopranos, Banshee) and Jason Kravits (The Practice, 30 Rock, Curb Your Enthusiasm, The Michael J Fox Show), The Writer's Room has assembled a roster of writers with deep television, film and sketch comedy credits including Comedy Central, VH-1, MTV, Funny or Die, College Humor, The Onion, Upright Citizens Brigade, Late Night With Jimmy Fallon, The Colbert Report, The Daily Show with John Stewart and many other highly regarded and award-winning sketch, television and web networks.  With a creative process that marries television-style writers room collaboration for concepting and creative development with integrated advertising and content production, The Writer's Room hopes to bring the best of both worlds to brands and advertising agencies delivering engaging creative content while also driving value for its clients through integrated, "all-in" content production.  The Writers Room has the in-house capability of taking projects from ideation and development, through live-action production and full service post-production. 
 
"Where most legacy model production companies represent a traditional roster of Directors, The Station has innovated from day one focusing on strong live-action production and post-production capabilities," said Drew Stein, Executive Producer and Station Founder.  "As branded entertainment, web and episodic content requires a particular focus on great storytelling and writing, building out a stellar team of longer format writers was a great way to expand our capability and find new ways to collaborate with our agency and brand clients from the earliest idea stages."

"Having been a leader in the "all-in" production model for the past six years, The Station is still evolving to push creative outcomes for our clients while building on our production and post production capabilities to deliver value," said Hugh Broder, Executive Producer and The Station's Managing Partner.  "We wanted to be able to not only deliver multiple concepts to our clients, but also deliver the boards, treatments and full production budgets necessary to help both the creative and business teams make the right decisions for their clients."
    
"Traditional creative processes are tried and true for traditional television spots," said Servitto, one of the founding writers at The Writers Room.  "Art directors, copywriters and directors combine to deliver great work and they are really good at what they do.  That said, branded entertainment, web and episodic work has so much creatively in common with television and sketch content that we believe bringing television writers together with the traditional strengths of the agency teams is a winning combination and creative process for brands."

"We are excited about our team," added Kravits, a founding member of The Writers Room and co-writer of Lords of The Playground with Servitto, "the energy and excitement in our initial working sessions has been terrific and the chemistry within our roster is undeniable.  We understand the lines between a television commercial and branded content and work with our clients to deliver on the brand needs while also creating a compelling, engaging story and characters.  Best of all, we are all having fun working together and it shows in the work."


Published 19 September, 2013