The Spanish Lottery shows us decades of kindness
In their annual Christmas tear-jerker, Contrapunto BBDO Spain, reminds us of the thousands of personal stories that lie behind the Christmas Lottery tickets that have been shared over the years, including a timely reminder of the very odd year we've all had.
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Credits
powered by
- Agency Contrapunto BBDO/Madrid
- Production Company Agosto/Spain
- Director Nacho Gayan
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Credits
powered by
- Agency Contrapunto BBDO/Madrid
- Production Company Agosto/Spain
- Director Nacho Gayan
- Audio The Lobby
- Music Banjo Music
- Executive Producer Toni Moreno
- DP Stephane Fontaine
- Chief Creative Officer Carlos Jorge
- Creative Director Gonzalo Urriza
- Art Director Alberto Contera
- Copywriter Borja Usandizaga
- Producer Gema Crespo
Credits
powered by
- Agency Contrapunto BBDO/Madrid
- Production Company Agosto/Spain
- Director Nacho Gayan
- Audio The Lobby
- Music Banjo Music
- Executive Producer Toni Moreno
- DP Stephane Fontaine
- Chief Creative Officer Carlos Jorge
- Creative Director Gonzalo Urriza
- Art Director Alberto Contera
- Copywriter Borja Usandizaga
- Producer Gema Crespo
As has been demonstrated in their heartwarming, tear-jerking spots over the past few years, The Spanish Christmas Lottery is as much about giving as it is about gambling.
In the latest spot for the brand, Sharing as always. Sharing as never before, Contrapunto BBDO Spain take us through the ages of gifting a ticket to a loved-one, from the 40's to an acute depiction of today's troubles.
Expertly put together by Agosto's Nacho Gayán, with authenticity and lush production design throughout, this seasonal reminder of little tokens of appreciation might just leave you with a lump in your throat.
