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The Rainforest Alliance – Pessimism is Out. We're All In!

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Directed by Max Joseph through Kode Media for The Rainforest Alliance, this uplifting spot underscores the power of collective action in the fight against climate change.

Bursting with fun visual effects, reassuring statistics, and a healthy dose of PMA, the film follows an eager eco-warrior as she debunks an obnoxious climate skeptic’s snide remarks at her attempts to save the planet. 

Titled Pessimism is Out. We’re All In!, the campaign aims to inspire a worldwide movement, encouraging individuals to not give up and to take meaningful action. 

The initiative launched ahead of the 2023 UN Climate Change Conference (COP28), where global leaders united to accelerate efforts to combat the climate crisis and promote a sustainable future.

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