The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
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Credits
View on- Agency Elvis/London
- Production Company Armoury
- Director Jesse Lewis-Reece
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Credits
View on- Agency Elvis/London
- Production Company Armoury
- Director Jesse Lewis-Reece
- Editing tenthree
- VFX Creative Outpost
- Color Time Based Arts
- Audio Post Rumble Post
- Creative Nick Coates
- Producer Emily Tredinnick
- Creative Gabriella Kohli
- Producer Billy Rowlinson
- Executive Producer Matt Hichens
- Art Director Milly White
- DP Evangelos Polychronopoulos
- Editor/Founder Billy Mead
- Assistant Editor Alice Payne
- Post Producer Rachel Goodger
- Senior Producer Ian Harland
- VFX Artist Taylor Vaux-Nobes
- Colorist Simone Grattarola
- Post Producer Thea Dagnaud
- Executive Producer Dan Kreeger
- Sound Designer Tom Lane
- Executive Producer Caroline McNulty
- Composer/Sound Designer Oliver Mapp
- Post Producer James Alexandrou
- Sound Designer Dan Hibbert
- Sound Designer Tom Bosher
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Credits
powered by- Agency Elvis/London
- Production Company Armoury
- Director Jesse Lewis-Reece
- Editing tenthree
- VFX Creative Outpost
- Color Time Based Arts
- Audio Post Rumble Post
- Creative Nick Coates
- Producer Emily Tredinnick
- Creative Gabriella Kohli
- Producer Billy Rowlinson
- Executive Producer Matt Hichens
- Art Director Milly White
- DP Evangelos Polychronopoulos
- Editor/Founder Billy Mead
- Assistant Editor Alice Payne
- Post Producer Rachel Goodger
- Senior Producer Ian Harland
- VFX Artist Taylor Vaux-Nobes
- Colorist Simone Grattarola
- Post Producer Thea Dagnaud
- Executive Producer Dan Kreeger
- Sound Designer Tom Lane
- Executive Producer Caroline McNulty
- Composer/Sound Designer Oliver Mapp
- Post Producer James Alexandrou
- Sound Designer Dan Hibbert
- Sound Designer Tom Bosher
While brands are all scrambling to ride the wave of World Cup fervour by placing footie at the heart of their marketing, some are hitting the back of the net, while others are landing an own goal.
This hiring drive for the RAF definitely puts the services in the running thanks to a neat film with a twist directed by Jesse Lewis-Reece, through Armoury.
Opening on what appears to be a high-stakes intelligence briefing and battle planning, Mission Sport ultimately reveals what tactics are being discussed… reminding possible top guns that there’s sport to be played in the RAF along with flight-focussed missions.
