Producers across the industry are navigating tight budgets, in-housing shifts and growing pressure from all sides. For this Focus, shots looks at the realities of the producer role, from seasoned vets to rising talent, and considers how people hold projects together in a climate that demands calm, clarity and creative resilience.
Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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