The PNC Bank campaign is Brilliantly Boring

Actor Chris Diamantopoulos, best known for his roles in Silicon Valley, The Three Stooges, and the voice of Mickey Mouse, stars in the ad, showing how boring enables brilliant outcomes: it makes vacations happen, early retirements possible, and startups start up. Refreshingly self-aware, the spot blends high IQ with EQ, sharing PNC’s financial wisdom with a humble sensibility. The spot ends with the new tagline: Brilliantly Boring since 1865.

Elements of the campaign include TV, online video, digital, social, audio, OOH, print, branch merchandise, sponsorship and experiential activations that will roll out over the course of the year. Havas Media, part of the Havas Village, handled the brand media strategy, planning and buying.

The campaign represents the first major work for PNC Bank since it appointed Arnold as Marketing and Creative AOR in June 2023.

"We are thrilled to unveil our first work for PNC Bank at such a pivotal moment in the organization's growth as a national leader," said George Sargent, CEO of Arnold. "Arnold is at its best when we are partnering with ambitious clients who want to transcend category expectations, and we believe the brand platform we have created in partnership with the team at PNC does that in spades. The opportunity for ‘Brilliantly Boring’ to serve as both a highly focused value creation engine across audiences and, equally, as a growth driver across PNC’s businesses is infinite.”