The Novelry gets animated about authorship

Online writing school The Novelry has launched its first major advertising campaign through St Luke’s London, showcasing how its courses can enable students to make significant progress on their novels in just an hour a day.

The series of five spots begin with intriguing propositions. In one, the line 'Plot an elaborate murder…' appears alongside a bottle of poison and skull. Another reads 'Start a witch coven…', paired with a pointy hat silhouetted against the moonlight.

As the animations unfold, these scenarios reveal surprising twists; the pointy hat turns out to be a traffic cone on a busy road, while the skull and crossbones morph into chicken drumsticks, suggesting that the murder can be plotted while roasting a chicken. Further juxtapositions include headlines such as 'Dismember a neighbor while the kids do homework', and 'Start a satanic cult while waiting for your pap test'. 

“Far too many should-be writers convince themselves they simply don’t have the time to turn their great ideas into publishable stories," said Al Young, Joint Chief Creative Officer at St Luke’s. "The Novelry’s stunningly successful One Hour A Day Writing Method proves this fear to be unfounded. Our campaign highlights this in ways we think will resonate and make the audience smile.”

“This is a high-energy campaign to bring writers out of the closet and get their words onto the page with our Story First Method inspired by my time in advertising, where the creative work starts with a brief," added Louise Dean, Founder of The Novelry. "Our writers at The Novelry work to a brief to complete commercially viable novels and secure literary agents and publishing deals. Working with St Luke’s on this campaign has been a blast and I am so grateful to the team for bringing their wit to the world of fiction writing.”