The NFL inspires people to #StayHomeStayStrong

The NFL announced that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts.

In addition to these donations, the NFL has come together to StayHomeStayStrong to help limit the spread of COVID-19 across the country. Utilizing the power of social media the NFL’s new PSA, made in partnership with creative agency, 72andSunny Los Angeles, inspires fans to “#StayHomeStayStrong.”

The five-minute film narrated by NFL Hall of Famer, Tony Gonzalez, features personal videos of more than 50 past and present NFL players from every NFL team, showing how they’re finding ways to stay healthy and creative while at home.

NFL – Stay Home Stay Strong

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Agency 72andSunny/Los Angeles
Production Company Hecho Studios/USA
Director No Director Credited
Editing/Post Company Hecho Studios/USA

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Whether they’re working on puzzles with their kids, doing push ups with their pups, making dance videos or just spending more quality time with their families, they’re inspiring the nation to #StayHomeStayStrong.

“We’re all living and navigating in our new reality, and must do our part by staying home,” said Tim Ellis, Chief Marketing Officer, NFL. “NFL players and families remind us that in these difficult moments not only are we all in this together, we can all get stronger together.”

“It can be hard to find the good in a tough situation, but football is an amazing source of strength and hope,” said Glenn Cole, Founder and Creative Chair, 72andSunny. “When we asked players across the league to share how they’re living through this, it’s not surprising that the responses were uplifting, inspiring, and best of all, creative.”