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The name's Bond... LeBron James Bond
Lobos 1707 Tequila gives the basketball star licence to swill in this well-styled super-spy spoof.
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Credits
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- Agency Rosewood Creative
- Production Company m ss ng p eces
- Director Marta Cunningham
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Credits
powered by
- Agency Rosewood Creative
- Production Company m ss ng p eces
- Director Marta Cunningham
Credits powered by
Credits
powered by
- Agency Rosewood Creative
- Production Company m ss ng p eces
- Director Marta Cunningham
There's been much speculation as to who will fill Daniel Craig's speedos as the next James Bond, but has Lobos 1707 Tequila found the answer in LeBron James?
The answer is no... but that doesn't stop the brand from mining the super-spy's tropes for a funny, intriguing campaign starring the basketball star and actress and singer Victoria Justice.
Developed through Rosewood Creative and directed by m ss ng p eces' Marta Cunningham, the film sees 007 become Agent 1707 in a decked-out casino, tracking Justice's villain with a clever poker chip.
