The Music Playground and The Station Media sign EP Sydney Ferleger
Award-winning original music house & all-in content studio add executive producer Sydney Ferleger to the New York office.
Sydney joins the team as an experienced production, sales, and marketing leader. “Sydney’s passion, strong work ethic, and undeniable talent make her a true force on both the creative and production fronts,” states Drew Stein - founder of both The Station Media and The Music Playground. Ferleger joins the team after a 2-year run as Production and Sales Manager for NYC-based post house Crew Cuts. Prior to that she was working with the marketing and sales team at global animatic company Animated Storyboards.
“I’m excited to be here at TMP and The Station,” states Ferleger. “Being able to combine my passion for music with my knowledge of production and post is a new and gratifying challenge. There is a rich creative history here as they were one of the first integrated post houses to prosper. The team really understands the importance of client services and what it takes to drive successful creative outcomes for ‘all-in’ post.”
The Music Playground President Andrew Stadelberger says, “We were some of the first people to have met Sydney when she initially arrived in New York and we have been big fans ever since. She has the perfect mix of talent and hustle, understands client needs, and we are confident that she is the right person to represent our music and production teams. Something special is brewing down at TMP.”
Ferleger has worked on projects spanning from traditional advertising and branded content all the way to virtual reality. She has led international teams and has worked with many top brands and networks including Pepsico, IKEA and A&E, to name a few. “This industry is constantly changing and it’s important to stay quick on your feet and ready to adapt while still maintaining a quality product. I’m ready to contribute new insight to the production and sales initiatives at The Music Playground and The Station and I am thrilled to be joining such a powerhouse team.”