The Miller spot that has quite a following
In a starkly shot, joyously constructed commercial for the beer brand, a pursued party of pals see the benefit of friendship over followers.
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Credits
View on- Agency DDB
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
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Credits
View on- Agency DDB
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
- Chief Creative Officer Ari Weiss
- Chief Creative Officer John Maxham
- Group Creative Director Myra Nussbaum
- Chief Production Officer Diane Jackson
- Executive Producer Keith Jamerson
- Associate Creative Director Nick Howard
- Associate Creative Director Nick Stoner
- Chief Strategy Officer Eric Zuncic
- Head of Strategy Adam Crandall
- Production Manager (BPM) Zoe Grubbe
- Music Director Alec Stern
- DP Adam Arkapaw
- Executive Producer Joe Biggins
- Executive Producer Jeff Shupe
- Editor Richard Orrick
- Assistant Editor Theo Mercado
- Executive Producer Marlo Baird Kinsey
- Sound Designer Steve Rosen
- Producer Patrick Sullivan / (Producer)
- VFX Company Blacksmith VFX
- Creative Director Tom Bussell
- Executive Producer Charlotte Arnold
- Colorist Mikey Pehanich
- Composer Philip Kay
- Music Woodwork Music
- Line Producer Joey Zadwarny
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
- Chief Creative Officer Ari Weiss
- Chief Creative Officer John Maxham
- Group Creative Director Myra Nussbaum
- Chief Production Officer Diane Jackson
- Executive Producer Keith Jamerson
- Associate Creative Director Nick Howard
- Associate Creative Director Nick Stoner
- Chief Strategy Officer Eric Zuncic
- Head of Strategy Adam Crandall
- Production Manager (BPM) Zoe Grubbe
- Music Director Alec Stern
- DP Adam Arkapaw
- Executive Producer Joe Biggins
- Executive Producer Jeff Shupe
- Editor Richard Orrick
- Assistant Editor Theo Mercado
- Executive Producer Marlo Baird Kinsey
- Sound Designer Steve Rosen
- Producer Patrick Sullivan / (Producer)
- VFX Company Blacksmith VFX
- Creative Director Tom Bussell
- Executive Producer Charlotte Arnold
- Colorist Mikey Pehanich
- Composer Philip Kay
- Music Woodwork Music
- Line Producer Joey Zadwarny
Up until the prevalence of social media platforms, having a following wasn't really seen as a good thing unless you were the Pied Piper or a cult leader.
However, as seen in this fun-filled new commercial from DDB Chicago for beer brand Miller, having one now isn't much fun either. Following three wiley sneaksters as they scoot about town desperately trying to avoid a horde of fans, Followers playfully showcases our obsession with Instagrammable moments and penchant for cuteness.
Directed by Ringan Ledwidge, the eye-catching black-and-white photography and delicious performances from both 'leaders' and followers make this an perfect reimagining the iconic 'It’s Miller Time' for today’s generation of drinkers.
