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The Maestros launches Frida by The Maestros
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Frida by The Maestros is a new boutique production company located in Spain, from The Maestros.
The Maestros has expanded its international footprint with the launch of Frida by The Maestros, a new boutique production company in Spain, with Eva de Lera and Lau Soto joining the venture as partners.
The launch incorporates Spanish production company Lobo Kane into The Maestros’ structure, retaining its creative identity, values and proven track record in the local market, while connecting it to The Maestros’ global production network.
With an established presence across five Latin American countries and the United States, The Maestros brings together local production know-how and international scale, offering brands and agencies a more connected, cross-market production approach.
Frida by The Maestros is led by two women, introducing a female-driven creative perspective that shapes both its working culture and the projects it produces. Drawing on strong foundations in film and documentary from both companies, Frida applies a narrative-led approach to advertising production.
While commercial production remains a core part of its offering, the company is also focused on expanding into other storytelling formats, including micro-series and brand experiences designed to create deeper emotional engagement with audiences.
Collaboration is at the heart of Frida’s philosophy. The company continues to work closely with agency creative teams, reinforcing its belief that the strongest work is born from genuine creative partnerships.
In terms of innovation, Frida is supported by The Maestros’ AI Lab, a research unit dedicated to exploring artificial intelligence as a tool to enhance creative craft, rather than replace it.
Frida by The Maestros positions itself as a boutique production company committed to keeping advertising bold, playful and creatively ambitious, combining experience, storytelling and emerging tools to meet the evolving demands of the industry.
