The limits are endless in new Virgin Media spot

Virgin Media has launched a new creative platform called Unlimiting, which embodies the feeling of life without barriers and the new creative direction is supported by a fresh campaign called You Can Do Anything.

Created by adam&eveDDB, the campaign is the first work from the agency since being appointed earlier this year and is directed by the Ian Pons Jewell through Academy.

The ad dramatises the unlimiting freedom of Virgin Media’s services, building on a dad’s new ‘I can do anything’ mind set, from the amusingly simple - completing a crossword - to making new friends and even thinking he can fly; culminating with a darkly comical ending. It’s set to a bespoke remix of Oh Yeah by Yello and plays on Virgin Media’s mischievous spirit.

“The moment we started working with the Virgin Media team, our shared ambition has been simple," said adam&eveDDB Chief Creative Officer, Richard Brim, "to inject a new creative energy into the brand with a new promise for its customers. It’s also just been a lot of fun working with such an iconic brand at a really interesting time for them.”