The hardest wait
Mohamed El Zayat directs a subtly powerful fundraising film for Egypt’s leading cardiac hospital, the Magdi Yacoub Heart Foundation.
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Credits
View on- Agency Tarek Nour Advertising/Giza
- Production Company Kay-Oh Productions
- Director Mohamed El Zayat
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Credits
View on- Agency Tarek Nour Advertising/Giza
- Production Company Kay-Oh Productions
- Director Mohamed El Zayat
- Art Director Omar Alaa
- DP Tarek Hefny
- Editor Ahmed Assem
- Creative Begad Hassan
- Creative Assistant Carine Howayek
- Creative Director Sherif Doss
Show full credits
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Credits
powered by- Agency Tarek Nour Advertising/Giza
- Production Company Kay-Oh Productions
- Director Mohamed El Zayat
- Art Director Omar Alaa
- DP Tarek Hefny
- Editor Ahmed Assem
- Creative Begad Hassan
- Creative Assistant Carine Howayek
- Creative Director Sherif Doss
Waiting for trains, for free toilet cubicles, for traffic to move, for a microwave to ping, these and other mundane moments of frozen time are all imaginatively depicted in this elegant, beautifully shot film, The Wait.
Helmed by El Zayat through Kay Oh Productions and created by Tarek Nour Advertising, it depicts the languid ennui and mild irritations of such trivial delays.
But these are then starkly compared to the hardest of all waits – that of a child needing cardiac surgery. Heartbreaking.
