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Arsenal FC – Champions League Kit Launch

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High fashion and football are not normally the most common of bedfellows, but this fun spot from Knucklehead's Marc Sidelsky is set to put all that straight.

Showcasing Arsenal's 2023/24 third kit from adidas (a classy number in green, evoking memories of the team's away shirt from the 1982/83 season), the film leans into the iconic style, presenting itself as something closer to a fashion film than straightforward spot... albeit with its tongue firmly in its cheek.

Giving their best Blue Steel to the camera are players Jurrien Timber, Kai Havertz, Leah Williamson, Declan Rice, William Saliba, and Martin Ødegaard; all willing participants in Sidelski's wry and wonderfully realised spoof.

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