The Griffey's star in fathers day campaign for Budweiser
LeSean Harris directs the American baseball legends Ken Griffey Sr. and son Ken Griffey Jr. as they reminisce on their dynamic journey.
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Production company Fela has produced a new ad for Budweiser, helmed by award-winning director LeSean Harris.
The nostalgic campaign champions fatherhood, culture, and sport through the father-son connection the Griffeys share. Recounting their memories over a couple of cold Budweisers, the viewer is taken on a tour through archival footage and Junior’s voiceover, recreating the evolution of their unbreakable bond.
If the true measure of success is being willing to return to the plate again and again in a baseball career, the same can be said of parenthood. Beyond reaching MLB fans, the goal of the intentional and evocative spot is to resonate with everyone who has benefited from a loved one repeatedly showing up for them.
Credits
powered by
- Agency draftLine/New York (In-House at Anheuser Busch InBev)
- Production Company Fela
- Director Lesean Harris
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Credits
powered by
- Agency draftLine/New York (In-House at Anheuser Busch InBev)
- Production Company Fela
- Director Lesean Harris
- Executive Producer Taj Critchlow
- Executive Producer/Producer Fuliane Petikyan
- Head of Production Amir Karimi
- Executive Producer Jennifer Tenaglia
- Copywriter Clay Schwiering
- Art Director Stephen Micioni
- Producer Mikayla Fasullo
- DP Brandon Kelly
- Talent Ken Griffey Jr
- Creative Director Ryan Kroog
Credits
powered by
- Agency draftLine/New York (In-House at Anheuser Busch InBev)
- Production Company Fela
- Director Lesean Harris
- Executive Producer Taj Critchlow
- Executive Producer/Producer Fuliane Petikyan
- Head of Production Amir Karimi
- Executive Producer Jennifer Tenaglia
- Copywriter Clay Schwiering
- Art Director Stephen Micioni
- Producer Mikayla Fasullo
- DP Brandon Kelly
- Talent Ken Griffey Jr
- Creative Director Ryan Kroog
