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The General Insurance – How To | Shaq & Montell

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Sometimes, even the cheesiest of ideas work wonders if brought to life with a fun script and comedic timing.

Such is the case with this hugely enjoyable campaign for The General Insurance from agency Highdive, which sees the brand's longtime brand ambassador and loyal customer Shaquille O'Neal, along with his co-hosts from Inside the NBA, Kenny Smith and Ernie Johnson, Jr., as well as, in perhaps the funniest spot of the lot, singer and songwriter Montell Jordan showing everyone “this how you do it”.

Surprisingly well performed by Shaq (hey, we've all seen Steel) and shot with expert comic timing by Station Film director Seyi Peter-Thomas, this deliciously silly series hits the right notes.

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