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Dubai Tourism – Dubai Presents...

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A hit director, two likeable stars, a smattering of punch-ups, some snazzy locations, Dubai Presents... Spy has all the makings of a cracking action romp. Shame the real movie doesn't exist...

Instead, the film and its accompanying Behind the Scenes are the product of Mother, MJZ and I, Tonya, Cruella director Craig Gillespie; creating the facsimile of a movie trailer to instead showcase the varied aspects of Dubai.

The film marks the first in a series of trailers - switching between genres - in a fun campaign that certainly doesn't skimp on the spectacle, whether that be the swooping cinematography or charming lead performances of Jessica Alba and Zac Efron.

Dubai Tourism – Dubai Presents: Behind the Scenes

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“Capturing this all in five days was a logistical challenge," comments Gillespie, "similar to what it must feel like to be in an organised whirlwind. Thankfully, Dubai’s blessed with a litany of great locations to use as a backdrop, together with our leading actors; it made a shoot I’m unlikely to forget in a while.”

Chris Gallery, Partner at Mother, added, “Dubai is a destination like no other. Our challenge was to create a campaign that allowed every aspect of it to shine. 

"There isn’t a single piece of content able to convey everything that Dubai has to offer; our solution, the Dubai Presents platform, is hard-wired to be flexible in showcasing Dubai as the ultimate destination.”

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