The Creative Alliance launch new Made To Save PSA

The Creative Alliance, with the help of Mekanism, has just put together a thoughtful new COVID-19 vaccination campaign called Made to Save.

The creative work of Made to Save showcases all that vaccines can save including jobs, family gatherings, sports, events, traveling and lives.

According to Pew Research Center, about 39% of Americans are skeptical of getting the COVID-19 vaccine. The campaign acknowledges this and therefore was created to specifically target that percentage of our population with hesitations, especially within the BIPOC and Latinx/Hispanic communities, which have been disproportionately affected by the devastating virus.

Mekanism strategically developed the messaging of this campaign after analyzing consumer insights. Two consumer truths that aided in its development are that Americans want to go back to their normal lives but many are not confident in the safety and effectiveness of the vaccine. The Made to Save campaign aims to use the fact that people want to go back to their normal lives to motivate them to get vaccinated, while reassuring and clarifying that the vaccine has been developed with the utmost integrity, with no agenda other than to save lives.

Made To Save – The COVID-19 Vaccines Were Made To Save

Credits

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Agency Mekanism/New York
Production Company Sister Studios (In-House at Mekanism/New York)
Director Richard Krolewicz

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Credits

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Agency Mekanism/New York
Production Company Sister Studios (In-House at Mekanism/New York)
Director Richard Krolewicz
Chief Creative Officer Ian Kovalik
CEO Jason Harris
Creative Director Tom Lyons
Creative Director Beth Kushner
Creative Director Katrina Mustakas

Junior Copywriter Justin Foster
Director of Animation Richard Krolewicz
Edit Company WAX/New York
Editor Alex Pirrone
Executive Producer Toni Lipari
Head of Production Evan Kerwood
Audio Post Sound Lounge
Senior Producer Lauren Mullen

Audio Mixer Justin (Sal) Kooy
Creative Director Jose (Pepe) Funegra
Producer Malini Kartha

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Jason Harris, Co-Founder & CEO at Mekanism

"The Creative Alliance was founded on the belief that agencies can and should work together to solve the national non-partisan issues we face in a collaborative and productive way. I am particularly proud of this campaign and our partners as there isn’t a more significant and immediate issue today than reaching herd immunity and keeping people safe.”

Ambika Pai, Chief Strategy Officer at Mekanism

“While most messaging in the market focuses on motivating people to vaccinate by showing what getting back to 'normal' life would look like, we centered our narrative around building trust and confidence in the vaccine. Made to Save is a literal articulation of what the vaccine was created to do - save lives - without any political affiliation, financial interest or bias.”