The Christmas Focus
With the televisual shelves getting their annual restock as the nights grow darker, what Christmas oddities will wander onto our screens this year? We review the top festive spots and chat with the ad land Santas who delivered them.
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Christmas advertising remains one of the few times of year when the wider public actively talks about commercials.
For this Focus, we want to hear from the people behind the season's biggest and most interesting ads, as well as those with something to say about the annual battle for festive attention.
What we're covering
We are looking for Craft interviews that get into the thinking and making behind standout Christmas campaigns, alongside opinion on the themes, trends and traditions that emerge each festive season.
What to pitch
- Craft Q&As with directors, creatives, DPs, editors, animators, VFX artists, composers and other key talent behind the season's standout commercials.
- Opinion pieces on the state of Christmas advertising and what this year's crop says about brands, audiences and the wider culture.
- Perspectives on the trends emerging across festive advertising, from humour and sentimentality to celebrity, nostalgia and the changing idea of Christmas itself.
- Thought pieces on what makes a great Christmas ad, why the biggest campaigns still attract so much attention and whether the traditional festive blockbuster is changing.
How to pitch to shots
Before submitting, please read our pitching guide:
https://intercom.help/shotsvault/en/articles/10233573-shots-magazine-user-guide
Send pitches to:
shots@extremereach.com
Editorial disclaimer
shots is an editorial publication focused on people, perspectives and insight. All submissions are reviewed by the editorial team, but publication cannot be guaranteed. We prioritise strong voices, original viewpoints and pitches that suit the Focus and our interest in craft- and talent-led opinion.
