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Pressure which features longtime-friend and collaborator Flowdan is the second single to be taken from The Bug’s forthcoming album Fire” out 27th August on Ninja Tune. Matching the high energy and intensity of the track is the official Pressure video, directed by rising star Denisha Anderson (Oscar Jerome / Wu-Lu).
With a schedule that spanned less than 2 weeks from treatment to delivery and shot across East and South London in a day, the intense edit works perfectly to complement the track, where we get transported by Flowdan’s straight down the barrel performance intercut between two unknown characters running from camera in a slightly haunting narrative that matches the lyrics.
Credits
powered by
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- Production Company Caviar/London
- Director Denisha Anderson
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Credits
powered by
- Production Company Caviar/London
- Director Denisha Anderson
- Executive Producer Sorcha Shepherd
- Executive Producer Ellie Goodwin
- Post Production Electric Theatre Collective
- Colorist Megan Lee
- Executive Producer Oliver Whitworth
- Producer Denisha Anderson
- Editor/VFX/DP Ben Stapleton
Credits
powered by
- Production Company Caviar/London
- Director Denisha Anderson
- Executive Producer Sorcha Shepherd
- Executive Producer Ellie Goodwin
- Post Production Electric Theatre Collective
- Colorist Megan Lee
- Executive Producer Oliver Whitworth
- Producer Denisha Anderson
- Editor/VFX/DP Ben Stapleton
The video begins with an intro scene designed by Anderson to reflect the opening lyrics of Pressure, in which we see distorted images of Patel, Boris & crowds protesting, before cutting to Flowdan, who’s powerful performance is delivered against the backdrop of brutalist architecture, creating the feeling of being boxed-in within the harsh concrete setting.
“The claustrophobic energy was used to give space to those in estates, living upon one another and repeatedly ignored by those in power,” explains Anderson. “In choosing these locations, Flowdan becomes the voice of the people. Hence the reason for him taking over TV screens, because now is the time to listen “...Wait for the revolution but the revolution can’t start, We affi go bludclart start it..”
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