The BBC’s variety is the splice of life
BBC Creative launches a campaign that showcases the broadcaster’s breadth of services with scenes from a range of pieces of content mrs spliced together.
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Credits
powered by
- Agency BBC Creative/London
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Credits
powered by
- Agency BBC Creative/London
- Executive Creative Director Rasmus Smith Bech
- Head of Production James Wood
- Creative Director Susan Ayton
- Producer Holly Marsella
- Senior Designer Victoria Stout
- Editor Paul Callaghan
Credits
powered by
- Agency BBC Creative/London
- Executive Creative Director Rasmus Smith Bech
- Head of Production James Wood
- Creative Director Susan Ayton
- Producer Holly Marsella
- Senior Designer Victoria Stout
- Editor Paul Callaghan
Re-purposing such critically-acclaimed programmes as Happy Valley and Baptiste, this clever campaign for the BBC comprises a series of cheeky juxtapositions that merge classic scenes with unrelated content.
BBC Sounds, Bitesize, Weather, Sport and News items all make appearances in unlikely places, with mash-ups including submarine drama Vigil including Daniel Bedingfield on Radio 1, kids animation Hey Duggee boggling the critters with a podcast on the economy and an EastEnders plot twisting on a weather app report.
The fun films all land with a reminder that the BBC isn't just for telly.
