The Art of Advertising: Francois Claverie
The parents of Francois Claverie, ECD of UltraSuperNew in Tokyo, were children's book illustrators and authors; here he delves into his wealth of illustrative references to choose three artists who've had a big impact on him.
Flawless animation and timeless humour. I grew up watching Tex Avery's cartoons time-and-time-again, as have a few generations before me, and I plan to force my kids to watch them too, on VHS.
With both parents being children's books illustrators/authors, I was exposed to a number of extraordinary visual universes. The engraved illustrations of nineteenth century French artist Gustave Doré are the kind that capture your imagination, and never let go...
American Pop Art pioneer Ed Ruscha blurred the lines between fine art and graphic design by playing with typography on canvas, whilst poking fun at advertising at the same time. If you ever get a chance to see his work up close, you'll be struck by the craft too!