The Archewell Foundation delivers a poignant PSA film
The Corner Shop director Diana Markosian helms the new spot.
Diana Markosian, a championed World-renowned photographer, directs a poignant PSA film for The Archewell Foundation with M&C Saatchi.
Tracking families across the United States, Markosian captures the devastation that social media has had on a collective of households. The film sensitively creates a dialogue about how the lack of regulation and unsafe design of social media platforms has led to children being exposed to a plethora of harmful content, in the quiet safety of their homes and neighbourhoods.
Markosian hones in on the shared lived experience of these parents to articulate how online platforms led to children becoming vulnerable to malicious and often explicit content. No Child Lost not only aims to bring collective awareness about the dangers that social media imposes to kids and adolescents, it also promotes the initiatives of The Archewell Foundation’s Parent’s Network - who are there to provide support to parents who are being impacted by these issues.
Credits
powered by- Agency M&C Saatchi/London
- Production Company The Corner Shop/London
- Director Diana Markosian
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Credits
powered by- Agency M&C Saatchi/London
- Production Company The Corner Shop/London
- Director Diana Markosian
- Executive Producer/Founder Anna Hashmi
- Executive Producer Tessa Mitchell
- Creative Partner Guy Bradbury
- Creative Director Jon Farley
- Copywriter Alex Lucas
- Producer Amy Cracknell
- Producer Kathy Hofmann
- DP David Feeney-Mosier
![](https://d17mj1ha1c2g57.cloudfront.net/v1/lzxUKd-yjNylRqKj5dZyw7Aa3gA/1024x576%23/80/shotsmag/production/clips/be400af7-119e-4815-b16e-0751038b0385/1723652487450.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency M&C Saatchi/London
- Production Company The Corner Shop/London
- Director Diana Markosian
- Executive Producer/Founder Anna Hashmi
- Executive Producer Tessa Mitchell
- Creative Partner Guy Bradbury
- Creative Director Jon Farley
- Copywriter Alex Lucas
- Producer Amy Cracknell
- Producer Kathy Hofmann
- DP David Feeney-Mosier
“We are The Parents’ Network. A group of parents who have first-hand knowledge of the pain and destruction caused by social media use. Each of us have been through something no parent should ever have to experience, and our mission is to prevent anyone else from suffering the way we have. For anyone who has a child affected by social media harms, we are here to support you. Our safe and supportive community is available to all parents and caregivers navigating the complex digital world.” – TPN Parents.