The Archewell Foundation delivers a poignant PSA film

Diana Markosian, a championed World-renowned photographer, directs a poignant PSA film for The Archewell Foundation with M&C Saatchi.

Tracking families across the United States, Markosian captures the devastation that social media has had on a collective of households. The film sensitively creates a dialogue about how the lack of regulation and unsafe design of social media platforms has led to children being exposed to a plethora of harmful content, in the quiet safety of their homes and neighbourhoods.

Markosian hones in on the shared lived experience of these parents to articulate how online platforms led to children becoming vulnerable to malicious and often explicit content. No Child Lost not only aims to bring collective awareness about the dangers that social media imposes to kids and adolescents, it also promotes the initiatives of The Archewell Foundation’s Parent’s Network - who are there to provide support to parents who are being impacted by these issues.