The AICP Awards 2022 winners announced

The year’s best advertising was saluted at The Museum of Modern Art at a gala AICP Awards celebration and screening.

Winners for the 2022 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at AICP Week’s Base Camp venue at the Angelika Theatre. The top prizes in each competition, the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next Awards’ Most Next winner and the Post Awards’ Best of Show honoree, were not revealed until the MoMA event.

Judging for each of the three AICP Awards competitions were led by their respective Chairpersons: Mal Ward, Partner/Managing Director of Arts & Sciences, Chairperson of the AICP Show; Scott Donaton, VP, Marketing at Hulu, Judging Chair for the AICP Next Awards; and Yvette Cobarrubias, Co-Founder and Managing Partner of Cosmo Street, Chairperson of the AICP Post Awards. Ward and Cobarrubias, along with AICP CEO Matt Miller, headlined the MoMA gala and shared the winners with an assembled audience of hundreds of professionals from the brand, agency, production and post production ranks.

The AICP Show’s Top Honorees

The Advertising Excellence/Campaign winner for the AICP Show went to Meta’s Summer Olympics campaign: Skate Nation Ghana, directed by Bafic, Justyna Obasi and Elliott Power of Love Song; Longboard Family, directed by FKA twigs of Object & Animal; and No Comply directed by Yann Mounir Demange of Reset Content. The campaign was created by Droga5. Individual spots in the campaign also won in the categories of Editorial, Licensed Soundtrack or Arrangement and Production.

The Advertising Excellence winner in the AICP Show went to Super.Human for Channel 4 in London, directed by Bradford Young of Serial Pictures X Somesuch and created by 4 Creative. The piece was also a winner in the category of Direction.

The most-awarded production companies in the AICP Show were Love Song, MJZ and SMUGGLER with four honors each, followed by Biscuit Filmworks and Riff Raff Films, with three honors.

The most honored directors in the AICP Show for 2022 were Bafic, Justyna Obasi and Elliott Power of Love Song, with four honors, followed by Henry-Alex Rubin of SMUGGLER and Megaforce of Riff Raff Films with three honors each. The Best New Director honor went to Ebeneza Blanche of SMUGGLER for her work on Point and Kill, a music video for the artist Little Simz.

The most honored agency in the AICP Show was Droga5, with seven honors, followed by offices of BBDO, with five honors. Leo Burnett, and offices of TBWA each had three honors. The most honored brand at the AICP Show was Meta, with five honors, followed by Apple, Burberry and Sandy Hook Promise, with three each.

The AICP Next Awards Top Winners 

The Most Next Award, the AICP Next Awards’ Best of Show honor, went to Thighstop, an integrated campaign winner for the restaurant chain Wingstop created by Leo Burnett and produced by The Funnel Creative. The entry was also a winner in the Next Awards’ Integrated Campaign category. As the winner of Most Next, Leo Burnett directs a $5,000 grant from the AICP Foundation to an organisation of their choosing. The agency chose Marwen, which provides free visual arts and college and career programming for Chicago’s young people from under-resourced communities in middle through high school.

The most honored agencies at the Next Awards this year were Leo Burnett, Mischief @ No Fixed Address and R/GA London, each of which had four honors. They were followed by 72andSunny, TBWA\Media Arts Lab and Verizon Creative Marketing Group, each of which earned two honors.

The list of most honored production or development companies this year included Lunar Films, Hungry Man, Makeout, Unit9 and The Funnel Creative, each with two honors.

The most honored brand at the Next Awards was Google, with three honors, followed by Apple, Change the Ref, Inc., eos, Sephora, Verizon and Wingstop, with two honors each.