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Miro is a communal space for ideas and work. Like an endless whiteboard, one that stretches into every living room, backyard, coffee shop and office. But at the same time, it’s so much more than just a whiteboard.

It’s an invitation to a place that unleashes our individual and collective potential because it enables different ways of thinking and communicating to come together. And does it at scale, bringing together hundreds of people across disciplines, departments and timezones to think and problem solve together in as many ways as there are minds and personalities.

Despite Miro having 35 million users and 99% of Fortune 100 companies, there is still a sizeable audience who hasn’t tried visual collaboration software. So, following its recent Series C funding of $400M and valuation of $17.5B, Miro is launching its first major advertising effort.

Miro – Monster Problem?

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Miro teamed up with Opinionated to help define what makes the app different and inspire people to want to try it, particularly those who might be intimidated by new ways of working in a hybrid world.

The film, directed by Biscuit Filmworks renowned commercial director Andreas Nilsson, satirizes the monster-sized problems we’re all solving for on the job. The campaign was created by agency + brand teams in Miro and marks the next phase of growth for this startup setting out to change the way we work together.

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