Thai bank TMRW is switching heads to bridge the generation gap

TMRW, the digital bank brand by UOB (United Overseas Bank), is targeting millennials with a warm and witty new campaign.

Taking everyone's favourite 80s movie trope: the body-swap comedy; agency Rabbit Digital Group and award-winning director Un Wuthisak Anarnkaporn from Factory01 have created delightful scenarios where millennials' ways of attacking a problem counter the 'traditional' methods their parent's generation might approach it.

Incorporating boardroom bickering and workplace attire choices, the campaign's kooky tone and pointed insights have resulted in not just a fun watch, but also huge success online, with executions earning over 10,000 shares organically on Facebook within the first 3 days of launching.