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Team One brings on Shannon Franqui as MD of Growth
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The TBWA\CHIAT\DAY veteran joins the growing leadership team.
Team One, Publicis Groupe’s fully integrated media, digital and communications agency, announced today that it has hired TBWA\CHIAT\DAY’s Shannon Franqui as its new Management Director of Growth.
Franqui takes the reins of the agency’s growth and marketing teams for all five offices and will be shaping and leading new business and nurturing emerging client relationships. She also will handle Team One’s marketing and raise the agency’s profile in the industry, including public relations and social media. Franqui will be based in Los Angeles.
“We are very fortunate to snag Shannon to lead our marketing and growth efforts and can’t wait to see the impact she will bring to our team. She brings an enviable combination of intelligence and calm to the chaotic world of agency new business. Behind this zen demeanor is a fierce competitive spirit no doubt borne from her days as a high-level collegiate athlete. It’s a wildly powerful combination,” said CEO Julie Michael
Franqui is a sought-out business leader, bringing more than 20 years of experience in account leadership and development management to Team One. She has worked across many industries including CPG, automotive, fintech, and nonprofits. Franqui comes from TBWA\CHIAT\DAY, where she worked her way up from Account Supervisor to Global Brand Leader following her role at Deutsch.
She began her career at Deutsch, where she worked with brands like Mitsubishi Motors developing brand communications and brand campaigns and learned essential fundamental foundations from her first leap into the industry. At TBWA\CHIAT\DAY, her new business efforts led to new client wins of Behr Paints, Blue Diamond Growers, and Robinhood. She has brought growth and increased market share for brands including Crate&Barrel, Johnson & Johnson, P&G, and Sara Lee portfolio brands. Franqui’s award-winning work includes a Silver Effie and Clio Gold with Best Friends Animal Society and Behr Paints respectively. As a proven-leader, Franqui also devotes her time in mentoring rising stars and has built training programs to foster the next generation of advertising talent.
Franqui said, “It is a great joy to join Team One, an agency I’ve admired for their dedication to teamwork, creativity, and business grit. I find it thrilling to be a part of a team who is uncovering new truths in culture and using those truths to help premium brands thrive. Franqui continued, “I’m eager to dive-in to advocate for this team, build new partnerships, and showcase Team One’s full potential.”
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