TCL and Arsenal inspire team spirit
The tech brand and UK football club launch a touching campaign championing resilience and collaboration, starring players Declan Rice, Mikel Merino, and Ben White.
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Credits
powered by
- Agency Entourage Sports & Entertainment
- Production Company Stadium/London
- Director Giorgio Bruni
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Credits
powered by
- Agency Entourage Sports & Entertainment
- Production Company Stadium/London
- Director Giorgio Bruni
- Editing Work Editorial/London
- Color Company 3/London
- Music Yaaqov
- Executive Producer Sophie Cowan
- Executive Producer Mickey Voak
- Art Director James Middleton
- DP Carl Burke
- Editor Ben Jordan
- Colorist Steffan Perry
Credits
powered by
- Agency Entourage Sports & Entertainment
- Production Company Stadium/London
- Director Giorgio Bruni
- Editing Work Editorial/London
- Color Company 3/London
- Music Yaaqov
- Executive Producer Sophie Cowan
- Executive Producer Mickey Voak
- Art Director James Middleton
- DP Carl Burke
- Editor Ben Jordan
- Colorist Steffan Perry
Electronics retailer and British football club Arsenal have partnered up to create this uplifting campaign, directed by Giorgio Bruni through Stadium, aiming to inspire greatness in players both on and off the pitch.
The spot, starring Arsenal players Declan Rice, Mikel Merino, and Ben White, captures the day-to-day life of Billy, a generous young boy balancing family responsibilities with his dream of training with his football idols.
The initiative reminds us that greatness isn’t defined by perfection but by resilience, humility, and the unwavering support of those who believe in us.
