TBWA\MCR and Westland create a song and dance about the joy of gardening

Leading gardening brand Westland have been busy creating a new plant feed that brings gardeners an amazing four times more blooms than watering alone. And they want to make a big song and dance about it.

So in partnership with TBWA\Manchester, they’ve crafted a joyful new campaign that shows the incredible possibilities their new product can inspire, all to the rousing tune of the Can-Can. Because with Westland Boost in your watering can, you can.

Boost brings results like you’ve never seen before, and this is a gardening ad that adopts the same philosophy. So instead of the typical slow, sedate shots of people pottering around, this quick-cut campaign presents gardening in all its glory. Exciting, exhilarating, and overflowing with life and colour, with a soundtrack that symbolises the sheer joy and energy that gardening can give, times four.