Sovage becomes Sopress Group's sole production entity

The shares of production company Sovage once owned by third parties have now been bought back by the group, which now takes full control of its audiovisual subsidiaries with the goal of becoming one of the leading advertising production companies in France and Europe. 

Sovage, named Advertising Production of the Year in 2022 and 2023 at the Hits CB News, will now be the group's sole advertising production entity, under the leadership of its historic producer, Franck Annese.

Julien Nodot becomes executive producer after leading Solid (the music video subsidiary) for two years and boasting a brilliant career as a director. Sovage will, of course, rely on the talents of Louise Morand, Lisa-Marie Foussadier, Gabrielle Hennessy, and all the group's post-production teams. 

Willy Morencé, whose shares were bought out by the group, is leaving the company. The roster of directors will expand in 2025. 

In addition to Hafid F. Benamar, Sophie Levy, David Bertram, Thomas Ngijol, Lenny Grosman, Christophe Caubel, Julian Nodolwsky, Marc Cortes, Tobias Bergman, and Degove + Gobert, several major arrivals are expected to be announced.

Thomas Chatriot will oversee the content for Allso, which is refocusing exclusively on brand content. Long formats will be the domain of So In Love, SoPress's "fiction and documentary" production arm, led by Brieux Férot and F. Annese, which is currently developing several documentary and feature film projects (including Sophie Levy's next film).