TBWA\Media Arts Lab appoints new Head of Strategy

Apple's bespoke global creative agency, TBWA\Media Arts Lab, has announced the appointment of Michael Lean as Head of Strategy for Europe and the Central Europe, Middle East and Africa (CEMEA) region. 

Based in London, Lean will report to the agency's Managing Director, Andrew Kay, and will work closely with Stephen Hancock, the Executive Creative Director for that region.
 
In his new role, Lean will help develop Media Arts Lab’s overall strategic offering for Europe, Turkey and the Middle East, and lead the teams responsible for developing creative across broad, culturally nuanced, and important regions for the brand.
 
“I’m thrilled to have Mike join MAL London to lead strategy across the Europe and CEMEA regions,” said Kay. “Throughout his career, Mike has been involved in some amazing work culminating in leading the brand platform and strategy of the BBC. I am excited about seeing how he can help us continue to make ever more innovative and culturally impactful work for Apple.”
 
Lean joins Media Arts Lab with a strong track record of leading strategy and repositioning some of the most iconic brands in the world, including Cadbury and the TATE galleries and TATE masterbrand. Most recently, he spent the last six years at the BBC to establish the strategy team at BBC Creative. 

“I’m hugely grateful to the Media Arts Lab team for the opportunity to work with them on one of the world's best brands to deliver on all the potential that offers,” said Lean. “Apple and the agency have such brilliant ambitions across Europe and CEMEA, and I'm looking forward to playing my part in making work that's as culturally relevant and powerful as any in the world.”