Tango tastes like trouble
A prison warden goes wild over a sip of the contraband beverage in VCCP's mischievous spot for the orange fizzy drink brand.
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Credits
powered by
- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ben Tonge
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Credits
powered by
- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ben Tonge
- Post Company Girl&Bear (In-House at VCCP/London)
- Audio Post Jungle
- Executive Creative Director Mark Orbine
- Creative Director George Wait
- Producer Maxine Denton
- Producer Matthew Hearn
- Executive Producer Jake Hafer
- Producer Maxine Denton
- Editor Mark Whelan
- Editor Toby Cherrill
- Post Producer Maxine Denton
- Colorist Steffan Perry
- Sound Designer Ben Leeves
Credits
powered by
- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ben Tonge
- Post Company Girl&Bear (In-House at VCCP/London)
- Audio Post Jungle
- Executive Creative Director Mark Orbine
- Creative Director George Wait
- Producer Maxine Denton
- Producer Matthew Hearn
- Executive Producer Jake Hafer
- Producer Maxine Denton
- Editor Mark Whelan
- Editor Toby Cherrill
- Post Producer Maxine Denton
- Colorist Steffan Perry
- Sound Designer Ben Leeves
The fizzy drink brand returns to its mischievous heritage in this fun campaign created by VCCP, and directed by Ben Tonge through Girl&Bear.
The 30-second film, titled Warden, taps into and reinvigorates the brand’s historically bold adverts of the 90s to appeal to a Gen-Z audience, while retaining its classic British humour roots.
In the spot, a prison warden enters a cell and confiscates some ‘contraband’ - a can of tango - from an inmate. When no one is looking, the warden dips his finger into the can to taste the drink. A crazed look comes across his face, before he starts dancing up and down the hall - to no music - while alarms blare and prisoners look on in hysterical confusion.
