Take your time with a Schweppes
The campaign is a tribute to time and praises a slower take on life.
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In 2024, Schweppes is back in the spotlight with an advertising campaign unveiling its new Global brand platform Take your time.
The campaign from TBWA/Paris is a tribute to time and praises a slower take on life. Schweppes literally makes time explode through powerful images of clocks bursting as glasses are clinked and consumed. For the brand, the message is clear: time has no impact on the moments that really count.
That is the essence of Schweppes. A drink that has always required time since its creation. Time to be developed, Time to be prepared, Time to be savoured. This timelessness is embodied by the eternal Frank Sinatra, who once again, crosses the ages and sets the pace of this campaign like a moment of universal joy frozen through time.
Credits
powered by
- Agency TBWA/Paris
- Production Company Garage Films | USA
- Director Albert Uria
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Credits
powered by
- Agency TBWA/Paris
- Production Company Garage Films | USA
- Director Albert Uria
- Producer Xavier Doncel
- Post Company ELSE (In-House at TBWA France)
- Post Company Digital District/Paris
- Post Producer Melanie Bernard
- Creative Producer Maxime Boiron
- TV Producer Amer Zoghbi
- Sound Design ELSE (In-House at TBWA France)
- Head of Music/Sound Olivier Lefebvre
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Creative Director Carl Harborg
- Creative Director Philippe Rachel
- Art Director Audrey Lucet
Credits
powered by
- Agency TBWA/Paris
- Production Company Garage Films | USA
- Director Albert Uria
- Producer Xavier Doncel
- Post Company ELSE (In-House at TBWA France)
- Post Company Digital District/Paris
- Post Producer Melanie Bernard
- Creative Producer Maxime Boiron
- TV Producer Amer Zoghbi
- Sound Design ELSE (In-House at TBWA France)
- Head of Music/Sound Olivier Lefebvre
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Creative Director Carl Harborg
- Creative Director Philippe Rachel
- Art Director Audrey Lucet
- DP Mario Montero
With his rendition of Five minutes more, the artist clearly underlines the eternal dimension of the moments that really count.
Directed by multi-award-winning director Albert Uria, the famous brand reveals a mature yet light face, directly aimed to a discerning adult audience.
The entire campaign, conceived by TBWA\Paris, will be broadcast from 15 January 2024 in France and then across Europe, and will be extended to an entire ecosystem in 2025 with additional supports on various media.
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