SYNC use digital without digital using you

Discover SYNC's new campaign directed by Wanda Productions director Jérémi Durand and produced by Mynd for Dentsu Creative.

The aim of the campaign is to raise awareness of digital wellbeing in order to help Generation Z take back control of their digital lives.

7:18:39 - Seven hours, eighteen minutes and thirty-nine seconds. That's the average amount of time members of Generation Z spend on their phones worldwide. That's also what the main character in this film realises when she sees the real addiction that has developed around her.

The film is never intended to be moralising or parental, but to encourage reflection and personal choice in our daily use of this tool, which can quickly prove to be overwhelming, to say the least”