Switch it up with O2
O2 heroes the unmatched flexibility of Switch Up in the third chapter of Only O2 campaign series.
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O2 showcases the flexibility available to customers in its new campaign Only O2/Switch Up which launches in partnership with agency of record VCCP London.
This new integrated campaign is the third chapter of the Only O2 trilogy, which visualises the benefits available exclusively to O2 customers, and highlights the unique freedom and flexibility available with O2 Switch Up, which allows customers to swap their phones every 90 days without the need to pay off the remainder of their previous contract first.
The campaign features a 40-second film that follows Bubl and friends, this time at a running club, and focuses on protagonist Sophie, who seems to sport a brand-new mobile every time she meets up with her running club, thanks to O2 Switch Up. Bubl is by Sophie’s side every step of the way, running with her in all seasons, catching up with friends on the track, timing runs, and sharing in the excitement of creating new memories with a brand-new phone.
Credits
powered by
- Agency VCCP/London
- Production Company Anonymous Content/London
- Director ThirtyTwo
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Credits
powered by
- Agency VCCP/London
- Production Company Anonymous Content/London
- Director ThirtyTwo
- Editor The Assembly Rooms
- Post Production The Mill/London
- Post Production Girl&Bear (In-House at VCCP/London)
- Colourist Time Based Arts
- Sound Engineer Factory Studios/London
- Audio Post Production Jungle Studios
- Music Supervision Finger Music/London
- Retouching Stanley's Post
- Executive Creative Director Chris Birch
- Senior Producer Ali Power
- Copywriter George Cartwright
- Art Director Lucas Robin
- Creative Geneva Stanton
- Senior Creative Caroline Denby
- Executive Creative Director Jonathan Parker
- Executive Creative Director David Masterman
- Copywriter James Lucking Pham
- Senior Art Director Filipe Birck
- Producer Edward Mueller
- Executive Producer Shion Hayasaka
- Producer George Saunders
- Producer Daniel Breheny
- DP Magnus Nordenhof Jonck
- Editor Eve Ashwell
- Post Producer Finlay Macaulay
- Post Producer Olivia Hards
- Senior Designer Jonathan Harper
- Post Producer Jamie Hughes
- Colorist Simone Grattarola
- VFX Supervisor Vanessa duQuesnay
- VFX Supervisor Ted Harrison
- Sound Engineer Anthony Moore
- Audio Producer Beth Massey
- Sound Engineer Sean Mahoney
- Sound Engineer Stuart Allen Hynd
Credits
powered by
- Agency VCCP/London
- Production Company Anonymous Content/London
- Director ThirtyTwo
- Editor The Assembly Rooms
- Post Production The Mill/London
- Post Production Girl&Bear (In-House at VCCP/London)
- Colourist Time Based Arts
- Sound Engineer Factory Studios/London
- Audio Post Production Jungle Studios
- Music Supervision Finger Music/London
- Retouching Stanley's Post
- Executive Creative Director Chris Birch
- Senior Producer Ali Power
- Copywriter George Cartwright
- Art Director Lucas Robin
- Creative Geneva Stanton
- Senior Creative Caroline Denby
- Executive Creative Director Jonathan Parker
- Executive Creative Director David Masterman
- Copywriter James Lucking Pham
- Senior Art Director Filipe Birck
- Producer Edward Mueller
- Executive Producer Shion Hayasaka
- Producer George Saunders
- Producer Daniel Breheny
- DP Magnus Nordenhof Jonck
- Editor Eve Ashwell
- Post Producer Finlay Macaulay
- Post Producer Olivia Hards
- Senior Designer Jonathan Harper
- Post Producer Jamie Hughes
- Colorist Simone Grattarola
- VFX Supervisor Vanessa duQuesnay
- VFX Supervisor Ted Harrison
- Sound Engineer Anthony Moore
- Audio Producer Beth Massey
- Sound Engineer Sean Mahoney
- Sound Engineer Stuart Allen Hynd
To bring this narrative to life in the same realistic way as previous Only O2 films, VCCP's global content creation studio, Girl&Bear, once again partnered with multi-award-winning directors Will Lovelace and Dylan Southern of thirtytwo. The duo are best known for their acclaimed music documentaries Meet Me in the Bathroom and Shut up and Play the Hits; as well as work for Nike and BBC. They have worked on all three of the Only O2 campaign films, including Only O2/Priority which launched in April and Only O2/Roaming in May.
Simon Valcarcel, Marketing Director at Virgin Media O2, said: “Flexibility is at the heart of our Switch Up offering, so we wanted to capture this freedom to swap your phone easily and visualise it in a real-world scenario. Technology is constantly evolving, and O2 ‘Switch Up’ is our unique way of ensuring that O2 customers can always enjoy the latest innovations as they emerge.”
David Masterman, Deputy Executive Creative Director at VCCP, added: “We all know someone who always has to have the latest phone. Switch Up is the perk for them.”
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