Swiss Condiments Brand THOMY Takes An Exotic Trip Around The World
The TV spots were directed by Jim Gilchrist and produced by Outsider London.
THOMY, the well-loved Swiss condiments brand, is taking a new direction in its product and advertising with a visually captivating ad campaign led by award winning Zurich agency, Walker.
The fresh approach launched with three commercials; Princess, Union and Girlfriend, for THOMY’s new range of mustards, chilled dips and salad dressings.
Each film focuses on the authentic ingredients found within the condiments and transports the viewer to different parts of the globe to tell three stories that evoke colourful sights, sounds and exotic flavours. The ad campaign will run on TV and online in Switzerland. The commercials will also be supported by a poster campaign and in store promotions.
Princess begins in ancient Persia where a young girl sits majestically on a tented throne, flanked by guards and two hungry lions. The locals queue for miles in the baking desert in order to offer her gifts. But it’s the audacity of one mysterious man who offers her a single egg that gets her and her lions’ full attention. Her indignation is soon quelled when her loyal subject magically applies some THOMY saffron infused mustard. The scene then changes to see that our princess is in fact an ordinary young girl, role playing with her grandfather in a makeshift tent. Her ‘lion’ sits next to her in the form of a cat.
Union takes us to a Tuscan farmhouse in 18th century Italy where we witness a fight between two mismatched lovers. Olivia and Balsamico (who personify olive oil and Balsamic vinegar respectively) battle one another only to unite in harmony - a metaphor for the incompatible natures of oil and vinegar. Finally their struggle is rewarded when they discover a way to finally be together in the form of THOMY Balsamico chilled salad dressing. The scene moves from Italy to Switzerland where we reveal our warring pair are just a regular couple enjoying dinner together.
Girlfriend transports us to India in the 1800’s at the height of the British Raj. A grand home coming party for an Indian Prince takes a surprising turn when he arrives home with his new, Western girlfriend. However, his partner soon makes herself at home by performing a flawless Bollywood dance routine, which ends with her presenting a dish of THOMY Curry Sauce. The guests wait with baited breath as the Prince’s stern-looking mother samples the dip. Her reaction takes us to modern day Switzerland where our prince and his girlfriend turn out to be an ordinary couple visiting his parents. Fortunately mother India likes what’s she tasting and gives her nod of approval.
Pius Walker, Creative Director at walker Zurich, said: “We’re thrilled to have been chosen to help to move THOMY into a new era and transform its classic brand into something truly creative. The production of these evocative ads was spread across countries, including India, Italy and Persia to show the breadth of provenance of the products available to its customers.”
The TV spots were directed by Jim Gilchrist and produced by Outsider London.
