Swedish meat? Balls

The serious point behind the humorous tale is explored in the site eataswede.com, in which The Federation provides concrete examples of how well-known Swedish food companies such as Arla, The Absolut Company and Oatly are well on their way to making the shift to sustainable production.

Chairman Lars Appelqvist said that while the Swedish food industry does not have all the answers, they do have workable solutions: “Our companies are at the forefront of sustainable production, and many of our practices can be copied by producers around the world. But we also want to be inspired by other countries and industries and get new ideas on how we can become even more sustainable at home. 

"With Eat a Swede, we want to raise this issue with both politicians, and the general public, so that we can join forces to make the transition to sustainable production a reality.”