Supply & Demand Signs Weathers

 Supply & Demand Integrated Signs Margo Weathers
 

Fashion director Margo Weathers has signed with Supply & Demand Integrated.

Supply & Demand Integrated has added Director Margo Weathers to their roster for representation. Weathers has created advertising for clients such as Neiman Marcus and brands that include Armani, Zegna and Chanel.

"I'm so excited to be collaborating with a production company that has a hand directly on the pulse of the new movement in advertising," says Weathers.  "Supply & Demand Integrated recognizes that the worlds of media and technology are rapidly changing. In the process, it's blurring the lines of advertising and what it can be.  To be represented as a lateral creative who is able to handle a project in parts, or as a whole, is fantastic. It allows me to put all of my different modes of experience into a project including photography, motion capture, creative direction, music design, graphic design and writing."

Weathers received college degrees in fashion merchandising and marketing, as well as in graphic design. In February of 2009 she directed her first commercial for Neiman Marcus, and since then has gone on to direct over thirty spots for the high-end retailer.

As Associate Creative Director for the retailer, Weathers' projects expanded to include photography and short, imaginative documentaries. The films were complements to Neiman Marcus' celebrated "Art Of Fashion" campaigns. "Phat Albert" was the first short that premiered in the Spring of 2010; the film captures exclusive footage and interviews with master photographer Albert Watson. Weathers collaborated on this collection with famed fashion and celebrity photographer and current Supply & Demand Integrated director Matthew Rolston. Other shorts debuted in the Fall of 2010, including "Art of Play," a look at the theory of the importance of play in a productivity-driven world; it examined how fashion designers and their customers can speak to both simultaneously.

"I have an imagination that never grew up, and a work ethic that never saw a childhood," comments Weathers. "I will never ask someone to try harder than myself – but want every single person to leave a job convinced that it was a day well spent – and having found themselves capable of something they never thought possible."

Published June 6, 2011