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Lawson – Machi Hot Station

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Sometimes you don't need a mega-budget, branded whatsit, 37-minute operetta to sell your brand, as this delightfully slight and sweet 15-second spot for Japanese convenience store Lawson goes to prove.

Crafted by Kunio Kato through legendary animation house Studio Ghibli, Machi Hot Station crams a host of adorable characters and scenarios into its tidy timeframe, and exemplifies that duration means nothing when it comes to endearing craft.

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