Stranger than friction
The pandemic lockdowns meant that we missed being with family and friends, but this new campaign for StuBru highlights how, even if we didn't know it, we've also missed meeting strangers.
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Credits
powered by
- Agency Mutant
- Production Company Hamlet
- Director Angelo Cerisara
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Credits
powered by
- Agency Mutant
- Production Company Hamlet
- Director Angelo Cerisara
- Sound Design Raygun
- VFX Divide
- Creative Director Odin Saille
- Art Director Usman Abdul
- Creative Ruben Van Maldeghem
- Creative Usman Abdul
- Creative Catherine Hermans
- Producer Minnie Tran
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Producer Pim Verhaert
- Post Producer Dominique Ruys
- Producer Pim Verhaert
- DP Edouard Le Grelle
- Editor Angelo Cerisara
- Colorist Francis Qureshi
- VFX Supervisor Maarten Baert
Credits
powered by
- Agency Mutant
- Production Company Hamlet
- Director Angelo Cerisara
- Sound Design Raygun
- VFX Divide
- Creative Director Odin Saille
- Art Director Usman Abdul
- Creative Ruben Van Maldeghem
- Creative Usman Abdul
- Creative Catherine Hermans
- Producer Minnie Tran
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Producer Pim Verhaert
- Post Producer Dominique Ruys
- Producer Pim Verhaert
- DP Edouard Le Grelle
- Editor Angelo Cerisara
- Colorist Francis Qureshi
- VFX Supervisor Maarten Baert
Created by Mutant Antwerp for Belgium youth radio station StuBru, this new three-spot campaign, called Missed You Stranger, celebrates the re-opening of the much loved and sorely missed Belgium festival scene .
Directed by HAMLET’s Angelo Cerisara, the three 30-second spots encapsulate chance encounters, physical touch, charged energy and the meaningless conversations we can have with people we've only just met.
“When reading the script, the first thing the VO reminded me of was listening to an audio-guide describing a painting, but since it’s a film we can force the eyes to look where we want them to look," says Cerisara. "So, the camera is smashing into two tongues, is following a saliva spit and is digging inside arm hair. All those things act like they have a gravitational pull dragging our eyes into them. A reason for repulsion became a reason for attraction”.
StuBru – Saliva
StuBru – Toilet
"During the last year and a half a new word was introduced in Belgium which translates as 'skin hungry'," added Jason Felstead, Co-Founder and Executive Producer at HAMLET. "That’s what these films so poignantly show us: all of us, and especially youngsters, became hungry for touch, even with random strangers, and I love how Mutant turned this feeling into a campaign. At the same time the films make us slightly uncomfortable and that, I think, was magnificently executed by Angelo in his first project for us”.
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