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Credits
powered by
- Agency TBWA/Stockholm
- Production Company Bacon
- Director Emilie Thalund
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Credits
powered by
- Agency TBWA/Stockholm
- Production Company Bacon
- Director Emilie Thalund
- Sound Design Ponytail Sound
- Producer Pernille Nylen-Janze
- Creative Kalle Hakanson
- Executive Producer Mette Jermiin
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- DP Viktor Skogqvist
- Post Producer Louise Ryge
- Editor Jasmin Falk Jensen
- Colorist Kajsa Kiuttu
- Online/VFX Johan Wiman
- Composer Johan Caroe
Credits
powered by
- Agency TBWA/Stockholm
- Production Company Bacon
- Director Emilie Thalund
- Sound Design Ponytail Sound
- Producer Pernille Nylen-Janze
- Creative Kalle Hakanson
- Executive Producer Mette Jermiin
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- DP Viktor Skogqvist
- Post Producer Louise Ryge
- Editor Jasmin Falk Jensen
- Colorist Kajsa Kiuttu
- Online/VFX Johan Wiman
- Composer Johan Caroe
Directed by Emily Thalund through Bacon, this sensitive campaign is a hard-hitting reminder that the way we perceive things isn’t always the truth.
Through the obscuring lens of social media, we see a happy and confident young girl showing off her personal style in a live stream, but the tone of the film quickly takes a sombre turn. As the camera pans out, the rug is pulled to reveal that the girl is living in poverty, and has carefully staged her background on camera to hide her not-so-happy reality.
Utilising Thalund’s realistic style of filmmaking, The Phone is a request for support for the Swedish nonprofit, whose work aims to improve the life of all socially vulnerable citizens of Stockholm, a purpose only made more relevant by the holiday season.
