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Being under the spotlight brings such incredible pressure. 

Generation Z’s uncertainty, anxiety, fear of being brave and lack of guts that tell them to “go for it” are real and dramatic. Stimorol's message is built around showing the audience that they can turn into the decisive best versions of themselves. The “Energy To Be Free” concept triggers them to cross that scary bridge, and become their own personal version of heroes.

In the spot it's just another Friday at the office, we begin to follow a young man who's ready to leave for the day and enjoy the weekend. Unfortunately, he's “bullied” by his regional manager and overloaded with work. The weekend seems beyond salvation… until he finds a pack of Stimorol. 

Mondelez International – Friday

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