Staples’ signs of the (bygone) times

Director Joseph Kahn and creative agency Muhtayzik Hoffer have fashioned a fun campaign around the 90s hit The Sign, packed with retro styling, classic dance moves and that wind-powered big hair beloved of the era. 

The ad features a quartet of Staples employees explaining to small business owners the wonders of the brand's sign printing services. The employees become so excited they transform into cheesy popstars of 90s and early noughties promos. 

The Sign was released in 1992 by that lesser known Swedish pop foursome, Ace of Base, enjoy the smashing original below...