Sports Direct heads back to school
A new campaign from Bullion's João Retorta for Sports Direct centres on the return to school and the joy at seeing your mates after the summers end.
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To mark this year's on-the-horizon back-to-school moment, Bullion’s João Retorta helms this energetic take on heading back to class in his latest, irreverent piece for Sports Direct.
This campaign, called BTS, puts the kids at the centre of the action and keeps the energy overflowing. Sports Direct and Retorta made a conscious decision to cast and feature real sports teams, which is how the spot gains its authentic feel.
Credits
powered by
- Agency MOX/London
- Production Company Bullion Productions
- Director Joao Retorta
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Credits
powered by
- Agency MOX/London
- Production Company Bullion Productions
- Director Joao Retorta
- VFX Framestore/London
- Creative Matt Bolton
- Producer Greg Hemes
- Creative Director James Willis
- Producer Joel Spencer
- Executive Production Guy Fuhrer
- Executive Producer Jack Newman
- DP Olan Collardy
- Editor Brendan Jenkins
- Editor Executive Producer Julian Marshall / (Executive Producer)
- Colorist Simon Bourne
- Post Producer Sara Beckman
Credits
powered by
- Agency MOX/London
- Production Company Bullion Productions
- Director Joao Retorta
- VFX Framestore/London
- Creative Matt Bolton
- Producer Greg Hemes
- Creative Director James Willis
- Producer Joel Spencer
- Executive Production Guy Fuhrer
- Executive Producer Jack Newman
- DP Olan Collardy
- Editor Brendan Jenkins
- Editor Executive Producer Julian Marshall / (Executive Producer)
- Colorist Simon Bourne
- Post Producer Sara Beckman
Retorta has used mixed media to portray all of the excitement that being reunited with your mates might hold. We see various groups and sports teams coming back together on their first day, and loving every minute of it. Retorta opted to flip the perspective on this one, often putting the cameras in the hands of the kids to capture the essence of youth culture, energy and cool that Bullion always aims for.
