Sport England inspires some smelly serenading
Unloved sporting goods, including a basketball, a pair of trainers, and some boxing gloves, make an impassioned plea to their owners in this charmingly puppeteered campaign.
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Credits
powered by
- Agency FCB Inferno/London
- Production Company Picturesmith
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Credits
powered by
- Agency FCB Inferno/London
- Production Company Picturesmith
- Chief Creative Officer Owen Lee
- Senior Copywriter Francesca Ferracini
- Art Director Alice Teruzzi
- Director of Production Nikki Chapman
- Editor Mori Thomson
- Chief Marketing Officer Sharon Jiggins
Credits
powered by
- Agency FCB Inferno/London
- Production Company Picturesmith
- Chief Creative Officer Owen Lee
- Senior Copywriter Francesca Ferracini
- Art Director Alice Teruzzi
- Director of Production Nikki Chapman
- Editor Mori Thomson
- Chief Marketing Officer Sharon Jiggins
In an attempt to encourage young men to return to the sports and physical activities they once loved, Sport England has assembled a mostly choir of eight active items to serenade their owners.
With solemn pieces such as a basketball, a pair of trainers, boxing gloves, a football, roller skates, a tennis racket and a rugby ball lending their voices, the campaign from FCB Inferno, is a charming little nudge to those who might prefer the couch to a coach.
Sport England – Gym Bag
Sport England – Boxing
Sport England – Tennis
Sport England – Roller Skates
Sport England – Basketball
Sport England – Rugby
Sport England – Football
“The activity levels of 16–34-year-old men were hit hard by the pandemic," comments Kate Dale, Campaign Director at Sport England, "so we must remind them of how exercise makes them feel and the benefits it brings."
Sharon Jiggins, EVP at FCB Inferno adds: “Over the last two years whilst new habits have been formed there are lots of habits including exercise regimes that have been broken.
"Our new social campaign is a tongue-in-cheek reminder to get people to once again pick up their exercise equipment, that has been sadly missing them!
"We want to remind people to get back to the sport they love.”
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