Solmax presents Pioneering Possibilities

The brief was to create a corporate campaign that is customer-centric, that connects with people, and speaks to a global audience across multiple channels and platforms. Highlight our industry leadership, product engineering excellence, and our focus on innovation and sustainability. 

“To capture Solmax’s voice and purpose with authenticity, we went to the source,” says Notelovitz, “engaging with engineers, installers, project managers and owners to get to grips with how Solmax’s products feed into and supported their hopes, goals and reasons for being. What became clear is that Solmax’s people and products do much more than just meet engineering specifications. This gave us our campaign line: Pioneering Possibilities”.

Hooligan’s Peter Mostert edited the film, and production started as the world entered the next wave of Covid-19, shutting off easy access to the rest of the globe. The entire film was thus shot locally in South Africa. With a limited budget and tight timelines, LifeDesign’s 20+ years’ industry experience was critical to successfully kit the production unit; cast actors that accurately reflected the ethnicity, cultures and accents of Solmax’s customers; and creatively capture final concepts. 

“To communicate the brand experience, I have created atmospheres that are sensual and hold the audience in a space of emotional involvement and connection. The experiences we have defined and created touch the viewer because, I believe, they are universally human.  “While the beautiful and rich visuals capture the eye, engaging with purpose is what allow us to reach and connect with people, making the brand relevant in a way that far exceeds the value of excellent products.”