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Snyder's of Hanover – Build a Snyder’s Pretzel Cabin

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It is quite a brutal concept, when you think about it; forcing deliciously crafted gingerbread folk to live in houses built out of their very bodies. And yet we do it every Christmas!

Hoping to change all of this is Snyder's of Hanover, whose latest spot suggests that people might want to build a Pretzel Cabin out of their salty offerings rather than ginger biscuits.

Bringing Saatchi & Saatchi New York's hilarious concept to life through a deviously simple spoof PSA, BLINKINK directors Jonny & Will use puppetry, po-faced performances and a healthy dollop of sarcasm to create a holiday spot that's enlighteningly entertaining. 

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